Brian Casel - Productize 2020
Own a Productized Service Business That Scales.
Enroll today in the definitive course and community for Productized Service owners.
Now open for enrollment!
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30+ self-paced video lessons
Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.
Planning & Execution
Systems & Processes
Pricing & Business Models
Getting First Clients
Metrics & KPIs
Gain access to processes (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—All designed to be ready for you to plug right into your business and put to use.
Guided lesson discussion in our community
Each lesson links to a dedicated discussion in the private forum where you can ask questions and share notes with others who’ve gone through the training.
Access from anywhere
All lessons are desktop, mobile and tablet-friendly. Stream HD quality videos instantly or download the video or audio-only files to take with you.
Private Discussion Forum
Go deep on a range of evergreen discussions that help you gain clarify and real-world insight. The archives are fully searchable and the interface is mobile and email-friendly. Powered by Discourse, the best modern forum system around.
Mastermind Group Matching
Form your own small mastermind group with other members who are going through this journey with you. Join up with anyone or get matched up the next time we run our “mastermind rush” (happens every few weeks).
Private Slack Chatroom
Join in the live members-only chat powered by Slack. Who said working remotely (from anywhere) has to be lonely?
Whether you’re testing a business idea, writing a landing page, figuring out a marketing strategy, or need hiring advice, the Productize community is here to help. Get real, honest feedback from folks who are invested in the same journey as you.
Extended trial of ProcessKit
Get a special 2-month extended free trial of ProcessKit, the software Brian designed specifically for managing processes with your team in a Productized Service business.
Community & Training
Get lifetime access.
GET Brian Casel - Productize 2020 download
No ongoing subscription fees. Join now to lifetime access to the definitive community and training for productized services business owners.
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“The majority of my income at this point comes from productized services! Brian's coaching really helped me think about my web analytics business differently and provided concrete strategies to help grow that business.”
Chris, Analytics Consultant
“Within 60 days I saw an 8x return and $4,500 in new monthly recurring revenue (MRR)! Productize provided me with a path to reliable, repeatable income. Now I can get away from hourly consulting and constantly chasing the next project.”
Chad, Info to Insight
“Paying clients FTW! Within a few days of going through the Productize course I had a paying client. It makes selling much easier and quicker than a traditional consulting service.”
Josh, Test Triggers
“Today, I’ve had the contract signed for my first monthly consulting agreement! My cashflow is solid for the first time in years (no more feast and famine!) thanks to ‘Productized’ offering.”
Chris, Software Developer
“I was so busy and found it hard to meet deadlines. I needed to save my sanity. After putting the Productize course into action, I felt like I was finally able to breath easier. The coaching really helped me talk through my ideas. I added recurring revenue and really refined my processes, both have made a huge impact. THANK YOU!”
Janet, E-Learning Services
“I was struggling to stand out and generate leads. I was too dependent on one client. Things needed to change. Thanks to Productizing, I was able to hire much more easily, stop being a generalist, grow recurring revenue. Now my business is at far less risk of failure. The Productize course was all gold.”
“Productize is a comprehensive resource. It helped me streamline and generate more income from my service-based business. It’s the first guide I’ve seen that puts all the pieces together in a single place along with relevant insights from real-world business owners.”
“I heard of Productized Services idea more than a year ago. But the way Brian put it into a system with actionable lists, from coming up with an idea and to marketing it, has given me the confidence to finally do it!”
“I read plenty of business books, but I still couldn't break away from the traditional full service agency model. In Productize, Brian connects all the dots into a step-by-step process that can be rapidly tested. It's like launching a SaaS but without the heavy investment and risk. I recommend Productize every day.”
Santiago, Institute Agil
GET Brian Casel - Productize 2020 download
“Brian’s stuff has taken me from a complete novice to a full-time remote income. The overarching mindsets when tackling marketing, validating ideas etc. has been huge. Honesty, no bullshit or fluff, just straight talk. Thank you.”
Steve, Web Renovator
“Within days of starting Productize I already sold my first customer on my done-for-you service! This beats negotiating costs, being paid hourly, and client nit-picking. I’ve already saved so much time now that I'm streamlining, outsourcing, and creating passive monthly recurring revenue.”
Katya, Reach & Make Millions
“Productize takes the complexity out of building a scalable business that runs like a machine. Brian provides actionable steps anyone can use. Whether you’re just thinking about starting, or already growing a company, you’ll gain clarity so you can remove yourself from the hourly billing hustle.”
Do you offer refunds?
Yes. If you’re not happy with the course, send me an email within 30 days and I’ll give you a full refund. In order to improve the course, I will ask what you didn’t like. However, you’re not obligated to answer in order to receive a refund.
How long will I have access?
You’ll get lifetime access to all of the course material including all lessons and templates, as well as lifetime access to the private community.
Can I download the lessons to my computer or mobile device?
Yep! You can download all of the lesson videos (MP4), audio (MP3). Load them onto your mobile device and listen on the go! Or you can instantly stream all video lessons straight from the private course website.
Is Productize just for web designers / developers?
No! Professionals from a wide variety of fields have joined the course and community. Accountants, architects (of homes and buildings), coaches, fitness professionals, and more...
The concepts in Productize can be applied in any setting, in a variety of ways. You'll find plenty of inspiration in our case studies and community.
What if I'm not a freelancer or agency owner? Can Productize still help me?
There are no "pre-requisites" for this course or community. It does not assume you've had experience as a freelancer, nor does it require this experience to be successful with the productized service model.
Many members have leveraged this model to power their side hustle alongside a job. Many others have used it to augment grow their business with a new productized offering. There are many ways to apply the guidance of this course and support from our members.
What if I already launched my product? Can Productize help me?
Yes, this course is intended to help you well beyond your launch. That’s why two thirds of the lessons cover systematizing, scaling up, and marketing your productized service.