Content Mavericks - Content Marketing Mastery 2018
THE STORY OF HOW I GOT 1.7 MILLION VISITORS WITHOUT PAYING A CENT
If you know how to use WordPress, then you can do this too.
It all started when I got this DM on Twitter from Noah Kagan...
Most companies are doing content marketing wrong.
I was too.
Like everyone else, usually I would pump out a new piece of content every week and I was lucky if I got a couple hundred readers. Every week I would work my ass off, most of the time getting no where.
I had just written a new article for my agency blog (about Hubspot) to try and attract business owners who liked Hubspot.
Except this time I tried a new technique that a mentor told me about...
AND BOY DID IT WORK!
Just look at who started sharing and recommending my article...
BTW, I did this with NO EMAIL LIST (and I'm not a celebrity)...
This article worked so well, even the CMO of Hubspot reached out to me to discuss how I could help them with marketing.
I thought maybe I had just gotten “lucky” with this one piece of content.
So I was determined to make my next piece of content for Noah at Sumo even better.
I researched and wrote the article, then Noah edited for accuracy.
I then applied the exact same technique from before to Noah’s article as I did with the HubSpot one.
The headline for this one was "8 Marketing Ideas from Inside a $50 Million Startup."
Here's how the promotion stats breakdown:
•#1 Top Performing B2B Article In 7 Years
•2,700 Shares In The First 15 Days
•Outperformed Noah’s Viral Giveaways
After 30 days I'd generated 28,292 website visitors to this ONE article on Noah's blog!
Here's a screenshot of his Google Analytics account to prove it...
Noah was so happy with my results, he made me an offer I couldn't refuse...
Now I'm heading up his content marketing efforts and we have a team of guys executing my content marketing method.
The same method I'm telling you about today...
I had found a reliable, repeatable, scalable system for making B2B content spread.
You might be thinking "the trick" is about SEO, but it's not.
We didn't do any keyword research, beg for backlinks, or optimize our LSI.
Although, the cool part is that SEO is a natural side effect of what I'm doing. And what am I doing…
If you're hungry for a simple method that gets lots of clicks without SEO or without paying for clicks, then keep reading.
But first I have a confession…
I actually started out as a paid traffic guy. That original article was to attract companies who wanted me to drive paid traffic. Then after I saw how much free traffic I was getting – Well, let's just say I rarely login to FB ads anymore.
Let me ask you a question…
Is Facebook still changing the rules every week? And still shutting down accounts? Is Google still charging over $1 per click?
I'm not saying I NEVER use paid ads, just saying I don't need to pay for clicks anymore.
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What I never understood about paid ads…
Why Do Ad Networks Make It So Hard?
Does it even make sense why ad networks make it so hard to pay them for clicks. Shouldn't they make it easier, not harder???
You almost need a college degree to figure out Google Ads.
Then there's all the rules…
Ad networks decide what headlines you can use. They decide they don't like your squeeze page.
It feels like ad networks have more rules than a library.
Even worse, they add new rules almost every week! It's almost like everything that works good – they decide to ban it.
Which means you almost have to re-learn how to do marketing their way. You're forever at their mercy.
Then, if you get a great paid campaign going it might get shut down overnight. Sometimes you get shut down even if their own ad reviewers disapprove something by mistake.
Worst of all – YOU – have to prove why it was THEIR mistake.
That's if you're lucky enough to talk to anyone. God knows they make it hard to contact customer support.
I found another way, and thank god I did.
Because of My New Traffic Skills, I Now Get To Do Awesome Stuff Like Hang Out In Jamaica
Justin Brooke & Myself Hanging In Montego Bay, Jamaica
If I can do this, so can you…
Before I tell you what I do, let me share how I stumbled onto my method. First of all, just a couple years ago I was selling snow cones in Australia.
That's right… Snow Cones!
I was not a digital marketing expert. I was a break-dancing Aussie who sold carnival treats.
My claim to fame back home was selling over $1 million dollars worth of snow cones and donating over $100,000 of it back to kids athletic clubs.
And then I met Justin Brooke, he's a bonafide digital marketing expert. He has 13 years of experience, has spent tens of millions on ads, and thousands of customers.
He was teaching me how to start an online ad agency.
I told you I used to be a paid traffic guy!
Then Justin showed me a strategic way of doing content marketing. He was the mentor who gave me the technique that went viral.
A method that wasn't SEO and didn't need paid clicks either.
He was showing me this, because it's how he got his clients. He was teaching me how to get clients too.
And then the clicks came flooding in.
​And I wasn't paying a single cent for them.
From my first try, this method was… explosive.
From August 2017 to August 2018, I've driven 1,942,129 visitors to our website. Of that only 223,331 ​was from paid clicks.
If we take out paid clicks I've driven 1,718,798 page views – FOR FREE!
Without Paid Clicks, I Still Got 1,718,798 Visitors To Our Website
This wasn't just some fluke viral article that I wrote one time and got lucky.
This was over a whole year's time with a small bunch of articles. Which for the most part I didn't even write, I just researched.
You will be able to repeat my success with this content marketing method over and over.
It's reliable, consistent, free, and Google can't take it away!
It's working so well, that investors, CEOs, and CMOs are reaching out to me asking to do what I do for them...
What Are You Doing That Works So Well?
Ok, let me explain what I did...
Frankly, I do almost all the same stuff that paid traffic guys do, except for the paying for clicks part.
I still make a customer avatar.
You have to know your target. Without this it's like trying to navigate in a new city with no map.
I still write headlines, call to actions, build an email list, and post stuff to social media.
The BIGGEST differences are...
I don't have to ask permission from ad networks first
I can never get banned or shut down
I get all my clicks for free, instead of paying
You Might Be Thinking What I Do Is SEO, But That's Not What I Do…
If you want to rank for keywords organically, then this works great without much effort.
* But it's not SEO.*
SEO is far too difficult, competitive, and still makes you at mercy from getting all your traffic taken away.
The only company who changes their rules more than Facebook, is Google!
You don't have to research low competition keywords.
You don't have to beg for links via email outreach.
You don't have to measure your keyword density.
You don't need a top secret private network of sites linking to yours.
Then how does it rank organically?
Because my method still gets you a lot of shares, clicks, backlinks, and time on page.
It does all that as a side effect.
Meaning it just happens.
Google loves all those things. They will rank your content favorably WITHOUT having to do "SEO."
The organic (SEO) traffic you'll get is a nice side benefit.
You'll get even much more traffic from other sources though.
And you won't be sitting around waiting for the Google gods to bless your page with #1 rankings.
If you follow exactly as I say, then you'll get a majority of your clicks within the first 3 days.
Thousands of them…
Clicks Are Nice, But Did They Convert?
In the last 12 months, I've gained 133,435 leads.
But if we look at all time, it's over a quarter million emails collected!
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So yeah… It converts.
But what about sales?
We've added 1,070 new customers. Each paying a recurring monthly fee for our software product.
I don't have permission to show you revenue totals, but the little blue numbers are how many new customers came in that quarter...
I'm just an ex-snow cone seller from Australia, if I can get 1,000 customers with this, so can you…
What Would 1,000 Recurring Customers Do For You?
If you sell SaaS products or membership sites…
For a $29/mo product it would be $29,000/mo
For a $99/mo product it would be $99,000/mo
For a $249/mo product it would be $249,000/mo
Or maybe you sell coaching/consulting instead…
At $100/hr you'd make $100,000
At $500/hr you'd make $500,000
At $1,000/hr you'd make $1,000,000
Or maybe you sell digital/physical products instead…
If you sell a $49 product you'd make $49,000
If you sell a $199 product you'd make $199,000
If you sell a $1,000 product you'd make $1,000,000
In every scenario, you'd definitely make back a lot more than the cost of buying my course today.
Even if you were at the lowest end, you'd make back your investment hundreds of times over.
CONTENT MARKETING MASTERS
I've documented everything over the last year. I've created video tutorials, and case studies too.
Content Marketing Masters is more than a course, it's a full content marketing system. You can take it for yourself, or plug in a team member.
Here's what you'll learn inside…
The 3 content types I used to get millions of clicks, hundreds of thousands of leads, and over 1,000 sales
REAL LIFE EXAMPLE: The content strategy and site structure I designed for Sumo.com (over 500,000 clicks per month)
How to create content that moves your readers to become customers without ever picking up a phone or doing webinars
My favorite content research techniques that identify hot ideas from cold duds
My 5-step content writing checklist with examples and templates so you too can delegate this to anyone
The exact process I use to hire quality writers that get results, instead of those fluff pieces that don't even get shared or ranked
How to use smart content upgrades to convert 1 out of 5 of your readers into subscribers
How to do a “Pre-Launch Promotion” for your content that builds anticipation and ensures you won’t fall flat on your face when launching
How to rapid test headlines to find one that will get you 1,000's of shares
The exact email I use to get other top influencers in my market to take part in helping me write and promote my content
The most powerful way to increase your audience size and get hundreds of marketing qualified leads in one day. Even if no one has ever heard of you before
How to get promotion partners, even if you think your current audience size isn't big enough for them
How to know exactly which articles you should put paid clicks behind because the ROI is a sure bet
How to start out with a small budget, and turn it into a larger more lucrative budget
How to get the CEOs of industry-leading companies, even big VC's, to like and share your content
The exact process I used to produce one of Noah Kagan's highest shared articles of all time for OkDork
10 promotion tactics that DID NOT work out, so you won’t waste your time on them
How I drove 50,778 clicks to one blog post on Sumo.com with just 1 hour of work
Plus, you'll get my instant delegation kit...
You don't want to be doing all the grunt work.
I'll show you how to rapidly replace yourself with my instant delegation kit. Use these checklists, spreadsheets, and swipes to get your team producing results for you.
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Inside you're going to get...
The Content Promotion Experiments Worksheet I use to try out, score, and select new promotion tactics (filled with experiment details I already tried)
ONE simple spreadsheet to plan, manage, and track ALL your content
How to use the Pro-active Metrics Tracking Worksheet so your team knows exactly what to do each week
Exclusive access to my live file of successful content swipes. (the best content marketing pieces I’ve ever written or seen are all here!)
The Content Promotion Checklist I use every time I want people in my industry to talk about what I’ve published (with step-by-step instructions for every item, so you can outsource it)
My top 10 tools for content research, writing, editing, upgrades, and promotions. Plus info on what exactly I use them for, and how.
How Much Does It Cost To Buy Content Marketing Masters Today?
I considered licensing.
With licensing to one company at a time, I could charge $10,000 since this is a plug-and-play system.
$10,000 would be a bargain for the amount of traffic, leads, and sales my method produces.
Currently, I work for Sumo.com doing exactly what I teach in this course. And my boss would think $10,000 is a great price compared to what he's paid me so far.
I don't want to be doing phone sales and meetings to license this out though.
Instead I considered the normal "course launch" price of $2,000 – $5,000 like everyone else charges.
I could do a launch twice a year and do pretty well.
I felt like $2,000 puts it out of the hands of people like myself when I first started.
So I decided on only charging $498/year.
You're probably asking, "Why yearly?" and that's a great question. I'm committed to making this the best course on creating content that converts visitors into customers.
So, I'm constantly working to improve the course. When you sign up, you're not just getting access to a course that was created years ago and never updated. You're getting access to a course that gets updated multiple times per year.
I've already updated two of the lessons this year and have a plan for 2 more bonuses.
Even if all you sell is a $50 product, you'd only need to sell 10 of them to make your money back. And I've already shown you how this method generated over 1,000 customers for us.
If You Want Free Viral Traffic, Then Get Content Marketing Masters Today!
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We Even Offer You 3 Guarantee's…
Money Back Guarantee: We know you'll love our products because our customers write in telling us exactly that every day. But just in case, we have a 30 day money back guarantee. Simply send an email to our support within 30 days of receipt, and your entire purchase price will be promptly refunded.
Support Guarantee: When you buy Content Marketing Masters, your purchase comes with premium support. Our average response time is 4hrs and 26 minutes (during business hours). With 20% of our emails being responded to within 15 minutes. And we constantly devote more resources to getting that number lower each month.
Freshness Guarantee: Content Marketing Masters comes with the always updated guarantee. Every month we review courses lessons for any outdated content. If something has changed or become outdated, we make a fresh lesson to keep it up to date. When you buy Content Marketing Masters, you'll never be left with old information again. You pay only once , and the product gets better each month. Where else can you find that kind of guarantee?
What Our Users Are Saying:
"I got over 4000 visitors to my site and then retargeted them with a case study of my services. Got 2 clients out of it just like that! People that come to me after reading that article are so pre-qualified it's unbelievable! Thanks man... you are my top resource for content marketing. "
- Alex Fedotoff
"As of 3:45 today, I have 19 new orders and 610 visits from the article - not to mention a few questions about wholesale, international shipping, and a few bloggers who are interested in writing about my company and product too!" - Lindsay McCormick