Derek Halpern - More Clients Every Month
If you want to start a business and make money on day 1, starting a service-based business is the way to go.
It's the fastest way to start making money there is. Period.
There are almost no upfront costs. All you need is a phone and an internet connection.
You don't need to worry about product creation.
You don't need to worry about manufacturing costs.
You don't need to develop expensive software.
All you need is an idea for a service and people who are willing to pay you for it. And inside this course, I'm going to show you how to do all of that - and more.
This whole idea of "offering a service" as an independent contractor is becoming MAINSTREAM.
You see, coaches, consultants, freelancers, independent contractors, and other service providers are in a great position right now because the service business industry is huge - and it's still growing!
Don't believe me? Let me share some stats with you...
Freelancers made up about 35% of the U.S. workforce in 2016. And they collectively earned more than $1 trillion.
And researchers predict that there are going to be 3.8 million independent contractors by 2020 making more than $100,000 per year.
So, the freelancing industry is growing - and growing fast.
And that's just ONE type of service you can offer.
You could also become a coach. Or a consultant. And the market in those industries are doing well, too.
According to Source Global Research, the consulting market hit $58.72 billion in 2016.
What drove it?
They said, "An explosive digital transformation market played a big role in that growth."
Or, in other words...
People are going online. And they need help with it.
And that's why NOW is the time to take advantage of this opportunity.
Here's The Best Part...
Regular people are taking advantage of this opportunity.
Meet Ben Hartley
Ben Hartley is a photographer who built a six-figure wedding photography business in less than 2 years.
The best part?
He got his start by doing photography on the side - while working a full-time job! Now he owns a six-figure business with employees and everything. And he's usually booked more than 6 months in advance!
Meet Cathy Holway
Cathy Holway is a physical therapist who built a six-figure therapy practice out of her own home.
She was actually fired from her job as a neurological therapist many years ago. With a child and a mortgage, she had to make a move FAST. So, she set up a training table in her living room and started her therapy practice.
Meet Nicole Jackson Miller
Nicole is a project manager who helps people with project management.
Even though it started small, with just herself and a single client, she has scaled up into a full-fledged project management agency for online influencers.
And she's earning multiple six figures doing it.
And The Good News Is This...
There are people who sell services about pretty much everything. I mean, I did some quick research and here are some examples:
And the list goes on, and on, and on.
What's the secret to getting started?
I have 3 simple secrets for you...
Here Are The 3 Things You Need To Know About How To Start A Lucrative Service-Based Business
You're here because you want to know how I can help you.
Before you start selling a service online, here are 3 things you MUST KNOW:
Secret #1: Make This A Second (Or Third) Stream Of Income
You're here because you want to start your own business. People think they need to make big, dramatic moves - like quit their job or drop out of college - but come on!
No one actually does this.
Sure, there are some standouts. But regular people? NO.
Meet Timothy Moser...
He worked a full-time job where he got paid $2500 per month as an IT security consultant. But he wanted to make extra money. He wanted to do something for himself. He wanted to actually make a GOOD living.
What did he do?
He saw a huge opportunity in the Spanish speaking market. So, he decided to teach people how to speak Spanish.
The funny part?
HE DIDN’T EVEN SPEAK SPANISH.
He found people who wanted to speak Spanish. And then he outsourced the teaching part to a native Spanish speaker.
Eventually he started making about $2,000 per month... almost doubling his salary.
That's when he knew it was time to quit his full-time job. And that's what he did. He quit.
I just talked to him recently and he told me now he makes about $10,000 each month. Teaching people Spanish. And now he speaks it, too.
What's the lesson here?
He worked full-time. He offered a service as a way to generate a second stream of income.
Now check this...
Meet Nicole Jackson Miller
Nicole worked full-time 9-5. Or, in her words, "more like 8-7."
The first client she had lived in California. So, when she got home from work, it was still early evening. And she'd work this client's project from 8-10 at night and then over the weekends.
What did she do? Project management. And they paid her $500 per month to do it. After she got more experience, she started increasing her price.
And she kept it up for 9 months. She worked full time. She also focused on her second stream of income. And then finally, she was able to QUIT.
Now she didn't just leave her job high and dry. But she did quit. She gave 2 months notice and the rest, as they say, is history.
Again. Another person worked full-time and offered a service as a second stream of income - and eventually quit.
It doesn't start as some big crazy thing. It starts small. Entrepreneurs aren't really risk takers. They like to know where their money is coming from, which is why every time I talk to someone about how they got started... they have the same story.
They worked full time. They did their business as a second stream of income. And eventually, they quit.
Now check this out...
When you read about entrepreneurs in the news or in books, you always hear how they do something nuts like quit their job or drop out of college... but those are just the stories we hear about. Because they're sexy. And cool.
However, I read the book Originals by Adam Grant, and he mentioned an interesting piece of research. Management researchers wanted to know if it was better for people to keep or quit their day job when starting a new business. From 1994 until 2008, they tracked over 5,000 Americans aged 20-50 who became entrepreneurs.
And check this:
Entrepreneurs who kept their day jobs had a 33% lower odds of failure than those who quit.
Or, in other words.
People who kept their jobs had a higher chance of being successful.
I mean, it makes sense, right?
Why would you want to make such a big swing and risk everything? THAT'S STRESSFUL. Keep doing what you're doing. Add a second income stream and do it right.
This should be great news.
You're here because you're at least thinking about being in business for yourself. Or you're at least considering coaching, consulting, or offering a service as a way to make some extra money.
Chances are you thought about what you could do for some time. And you either failed at it... or just haven't given it your all.
I believe you are capable of doing the stuff I teach. Truly. It's not rocket science. But I just know that only a handful of you will actually take this seriously... I genuinely hope you all do, but the reality is most people just won't do it.
So, it's up to you to be the exception.
Secret #2: Don't Get Too Fancy About "What To Sell"
This is important.
When you think about selling your own service, you might think, "But there's just so much competition!"
And you may do something stupid like try to "invent" a new idea.
Don't do that.
The best way to land your first client is to offer to help them do something that they already know they need help doing.
Let me give you an example:
Karen Palmer, the Mindful Media Mom, was a waitress at a Danish restaurant in Southern California. The money was good, but she knew she was destined for something much better.
She had written a book. And while she was promoting her book, people kept asking her for advice about how she used the new social media tools like livestreaming apps...
So, she started doing consulting on social media tools. She would show people how to set them up, how to use them, what to post, and stuff just like that.
Her first client experience went so well that she quit her job shortly thereafter.
The key here?
And all she did was show people how to use social media tools!
I mean, it might seem silly. But there are people out there who still call it "THE FACEBOOK" and "THE GOOGLE."
My dad called me the other day and was like,
"Derek. Have you ever heard of the website THE YOUTUBE? I learned how to make origami!"
As another example...
Hattie Brazeley is a copywriter. But she didn't start off as a copywriter. She worked as a pub manager. But she was part of a few social groups on Facebook and she saw people complaining about "not being able to tell their story." Hattie knew how to write. So, she started offering writing services for clients.
And people happily paid her to do it.
Sure, some of these people "could" do it themselves. They could Google, they could read books, they could do all those things... but they didn't want to. They'd rather just hire someone like Hattie - and that's what they did.
Hattie eventually made enough money that she felt comfortable walking away from her 9-5. All because she sold writing services.
Or what about Timothy?
I already told you his story, but all he did was teach people Spanish!
Now, again, I share these examples because I want you to know that you don't need to get too fancy when trying to figure out what to sell...
There are people who sell services about pretty much everything. I mean, I did some quick research and here are some examples:
And the list goes on, and on, and on.
You don't need to invent something new. You just need to see something that people are already doing. And if you believe you can do it, too... do it.
Now, of course, there are specific strategies you can follow to ensure you're going to sell something that people actually want to buy...
And there are other tactics and strategies you can follow to price, package, and position this service so that people actually value you and your work...
But more on that later.
Secret #3: There Are 5 "Service-Based Business Models"
...Pick The One That's Right For You...
Now, that you're finally thinking about selling a service...
The question is, how should you structure your business? How should you charge people?
There are 5 types of business models:
The Hourly Model
The Retainer Model
The Project Model
The Monthly Model
The Performance Model
Each model has its own place, and you should think about what model works best for you.
How does each model work and how can you take advantage of it?
This is something I cover in great detail inside More Clients Everything - including how to package each service so that people will happily pay you - but I'll tell you more about that in a second.
For now, here's a short summary...
The Hourly Model is when you charge clients by the hour. This is a good way to get started. It's also a good way to test the waters.
The Retainer Model is very similar to the Hourly Model. The difference? You persuade people to buy a block of hours up front. And when those hours run out, you ask them to buy more hours. This is great because you create an ongoing revenue stream. And you don't have to constantly look for new clients.
The Project Model is when you do a specific project for a client. It's often a set amount of work. This is also a good way to get started. And when you're pricing this, you always want to think about the value you provide vs. the "hours" you're going to put into the project. And then charge for the value.
The Monthly Model is my personal favorite way to start a business because once you land your first client... you keep getting paid from that same client. Now, if you're working full time, this means that you can focus on doing both things at once and you're set.
The Performance Model is what you do when you know you can get results for your clients. You may ask them for an upfront fee, but you also want a percentage of ongoing results.
Now, of course. There's a perfect time and place for each of these Service Business Models.
I wouldn't get stressed about this. I can help you pick the right model for you and when you need to change it up. This is something I cover inside More Clients Every Month.
My personal favorite is the Monthly Model. It's perfect for new business owners and existing business owners.
When you run a service-based business, one of the WORST parts about your job is this: talking to people who don't pay you any money.
When you start finding monthly clients, you never have to worry about that ever again. You only talk to people who pay you and you don't have to worry about the whole "selling" process anymore.
You just do what you're good at and people are happy that you're doing it for them.
Now, of course, there's some finesse behind how to land a monthly client. There's a specific way to persuade people to use a service like this, and I'll talk more about that in a minute.
You're probably wondering who I am, and why I'm obsessed with the whole idea of starting - and growing a service-based business.
Hi, I'm Derek Halpern. I'm the founder of Social Triggers, and creator of the new course More Clients Every Month.
Most people know my story by now. They know I started an online business and built it into a multi-million dollar online business. But what most people don't know is this...
I quit my corporate job in April/May 2010.
I started Social Triggers in March 2011
I launched my first "revenue generating" product in April 2012.
There was a full year from when I quit my corporate gig to when I started Social Triggers.
And then there was another full year from when I launched Social Triggers to when I started generating real revenue.
How did I survive? What allowed me to finally quit my 9-5 and focus on building my business again full-time?
This Is The Fastest Way To Start Making Extra Money
I put together a lucrative, online-based service where I persuaded a client to pay me $6,000 per month for ongoing work.
...I didn't create a blog.
...I didn't create an online course.
...I didn't start an email list.
...I didn't manufacture a product.
These are all great strategies. I've taught 'em for years. But I didn't have time for any of that.
And to make things worse...
I didn't have my parents to lean on. I didn't have a sizable savings.
And I really hated my 9-5.
At first it was fun. But it was new. And like most things that start out fun because they're new... I began to hate it.
I loved the people I worked with, but I just didn't feel passionate about the work I did. And after 2 years, I became a cynical curmudgeon.
Things got pretty bad, too.
I was 25 years old.
My then girlfriend broke up with me.
I was making less money than I did just a few years prior.
I had gained weight. A lot of it. Probably 40 pounds.
And I was miserable.
This was no way to live.
And that's why I needed to plot my corporate escape.
Here's The Most Interesting Part...
See this Starbucks right here?
This Starbucks was down the block from where I clocked in at my corporate 9-5.
(It was more like 8-7, heh).
I don't even like Starbucks coffee anymore. I prefer those indy coffee paces like Joe or Birch. And if I'm getting coffee from a big chain, I prefer Dunkin Donuts or Tim Hortons...
But this coffee shop right here is where it all got started.
I went there before work. I went there during my lunch hour. I went there after work. This is where I started to deliver on the service I sold to people.
Yes, I had to buckle down and work extra hours. Most people do. Especially when they're working for something that matters to them.
But I had to do it.
I just couldn't take working for someone else anymore, and I needed to escape.
So I buckled down for a few months.
I got paid from my full-time job.
I also got paid to do this service work in my spare time.
I had two streams of income.
This allowed me to build a good savings. And eventually, I walked into my office and said what I had dreamed about saying for more than 6 months...
"Hey, this is my 2 weeks notice."
Now I actually ended up staying a little longer than that. Because I didn't want to leave them hanging. But I finally did it.
I had started a business selling a service. And it was doing so well that I was able to finally quit my job and work for myself.
And the rest, as they say, is history.
I now run a multi-seven figure online business from my home. But what I love most?
I Could Work From Anywhere, Anytime Of Day
When you start - and grow - an online service-based business, you have the option to work from anywhere... any time of day.
I did my fair share of traveling...
...But what I truly love most about this business model is this: I could work any time of day I wanted to work.
I never understood the whole 9-5 thing. Why couldn't I work 12-8 one day? And then 6-2 another day? Why did I need set hours? Why can't I just do the work when I wanted to do the work as long as I did it well and on time?
And even though I made a lot of mistakes along the way, I want to share some of the biggest lessons I learned so that I can help you finally start - and grow - your service-based business from scratch.
I took stock of the skills I had and found someone willing to pay me for them. I almost doubled my salary by finding one client, and I continued doing both my 9-5 and this new found business for a few months.
I knew I had to make a change or I was going to lose my mind. And eventually, I did make that change.
I needed to replace (or, at least, almost replace) my 9-5 salary so I could plot my corporate escape.
And I knew the FASTEST way to do that was as simple as: get paid to do something that someone else doesn't have time to do.
The question is...
"How can you start (and scale) your service-based business TODAY?"
The way I see it, you only really have two options..
Option #1: "Figure It Out"
You'll have to figure a lot out.
And it can cost tens of thousands of dollars... but money aside, it's going to cost you the most precious resource of all... TIME.
You'll have to figure out who's telling the truth...
...and who's not.
You'll have to get your lumps (as they say) figuring out the perfect pricing and packaging for your service.
And sure, maybe after a year or two, you'll get it "just right."
I don't know about you, but when I wanted to finally move on from my 9-5, I didn't have time.
I wanted to get a plan into action fast...
And that leads me to:
Option #2: Let Me Help You
And that's why I'm happy to introduce you to the only "real" option.
I have a brand new course called "More Clients Every Month."
This is a 6-week implementation program designed to help you start (and grow) a profitable service-based business.
It includes every strategy I believe you need to go from your first client... to a truly profitable full-time service-based business that rakes it in!
Now, I'll tell you more about this course in just a second, but first...
What can a client be worth to you? $1,000? $3,000? Heck, even $5,000? And that's just ONE client.
And I'm telling you right now... you can join the program today, do the work... and if you don't land a client before the "money back guarantee" expires... ASK FOR A REFUND.
If You Ever Thought About Becoming A Coach,
A Consultant, Or A Freelancer...
...then I'm PUMPED to introduce you to my brand new course.