Ian Stanley - How to Get Out of Gmail Promo Tab Update
What actually happens when you go to the Gmail Promo Tab?
Long story short: It kills your open rates, click throughs, and sales. On top of all that it slowly degrades your list reputation and deliverability.
Long story medium: Here's a story of what happens...
I already had stats from other people (which I’ll tell you about in a minute). But I wanted to do a little test with my list so I did it last week.
My normal email open rate is around 20% to 25% when I’m sending my full list.
I decided to get one sent to the Promo Tab (since I know how to control it).
14% open rate. That’s 6% to 10% lower than normal.
What’s even crazier about that is this was an email I had sent before. It was a proven and tested subject line with a high open rate and clickthrough. So it wasn’t just some garbage subject line or email. It was legit. (It was “When the porcelain hits my bum” in case you were curious.)
But it gets worse…
My normal clickthrough rate is anywhere from 2% to 5%. CTR on this email was only 1%.
So let’s do some (fun) math to see what it actually means for your business (and wallet) when you go to the Promo Tab.
Let’s say you make $1,000 per email (just for a nice round number) and your list is 10,000 people.
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20% open rate = 2,000 opens.
2% CTR = 200 clicks
You make $1,000. $5 EPC (earnings per click).
Now let’s say you go to the Promo Tab.
14% open rate = 1,400 opens.
1% CTR = 100 clicks.
Let’s be generous and say you still get a $5 EPC. But now you only make $500.
And you damage your deliverability with your low open rate.
So overall you lose $500 AND negatively affect your deliverability.
That’s just from ONE email.
Now imagine compounding that effect over the course of a month. Even if you only go to the Promo Tab 10 or 15 times a month you’d be losing over $5,000 a month (in the situation above) just from going to the Promo Tab.
For those of you with a bigger list it’s MUCH worse. No way to sugar coat it. You’re losing a whole bunch of money.
Here’s the Worst Part About
Everything I’m Telling You…
The stats above are BEST case scenario. A 6% to 10% drop in open rate isn’t that bad compared to what most people tell me happens to them when they end up in the Promo Tab.
These people aren’t just random little list owners. These are 7 and 8 figure business owners who know a LOT about email. These are the people who pay to come to my $10,000 Email Copy and Deliverability Workshop to learn how to make more money from their list through better copy and deliverability. (Duh it’s in the name of the workshop.)
One of the guys at the last workshop (who manages dozens of lists) said the best case scenario on some of their lists is a 10% drop in open rates. Their main list is almost a million people. That means whenever they go to Promo Tab it’s costing them thousands to tens of thousands of dollars each time.
For some of their other lists they consider the Promo Tab to be a glorified spam box because their opens drop from 20% to 1% or 2%. That’s not a typo. That’s brutal.
They Lose Thousands to Tens of Thousands of Dollars Each Time They End up in the Promo Tab.
Here’s the bottom line…
Best case scenario: Landing in The Promo Tab is costing you money. (Hundreds or thousands per email.)
Worst case scenario: Landing in the Promo Tab is costing you a LOT of money. (Hundreds, thousands, or tens of thousands per email.)
But that’s not the worst part. (I’m really dialing up the fear here huh? Yup. Cuz it’s a serious problem.)
If you keep going to the Promo Tab you’re hurting your domain reputation. Over time your opens and clicks are gonna gradually decline….until one day…you’re not inboxing at all…almost everything is going to spam.
It’s a slippery slope. The more you go to the Promo Tab, the more likely you’ll end up in spam more and more often.
Those are terrible situations that I really hope don’t happen to you. Cuz the reality is your email revenue drops close to zero in those situations.
I’ve had friends go from $200k/mo with a list to $5k/mo from the same list almost overnight. It’s dark days for those folks.
Not only does the list stop generating revenue but they typically have to stop buying traffic till they fix the problem too. It’s a rough situation. But it’s something you can avoid if you manage your list properly.
Proper List Management and High Deliverability Starts with
Getting Out of the Dreaded Promo Tab.
That’s what we can help you do.
See, the Promo Tab is primarily based on a certain C word. (I can’t give it away until you get the product. You’ll understand why once you buy.)
This C word can be a real B word. That’s why we’ve put together a Google Doc where we’re crowdsourcing a big time shortcut for everyone who buys this product.
I can’t give away the details right now because it would give away a big part of the solution. But I can tell you that it’ll probably save you hours each week getting out of the Promo Tab. I’m guessing your time is quite valuable since you’re on this page. So you may as well get this shortcut.
In all transparency I have a secret motive with this crowdsourced Google Doc…to save me time as well. As you’ll see once you get the product, it’s not hard to get out of the Promo Tab. But sometimes it can be a little tedious and frustrating. (Wish I could tell you otherwise but that’s the reality.)
This Google Doc is designed to get rid of a lot of the frustration and time cost you may otherwise suffer from.
Also, every list and niche is different. That’s why we’ve grouped the Google Doc into niche specific categories.
What gets an email sent to the Promo Tab for my industry may be different from yours. It’s important to see what’s working in each of the big industries.
Ok so how do you actually learn how to get out of the Promo Tab?
Andrew Clark and I put together a product called “How to Get Out Of The Promo Tab.” Pretty creative, I know.
I wanna be really clear about this product. It’s NOT fancy. It doesn’t have a bunch of modules or fancy shit. In fact, you can go through the whole product in about 15 minutes. That means you’re only 15 minutes away from avoiding the Promo Tab forever.
Here’s what you receive when you get the product:
The How to Get Out of the Promo Tab Video training (14 minutes and 51 seconds)
The Promo Tab Crowdsourced Google Doc to save you time and frustration.
One group follow up call to answer any questions you have.
Here’s what you’ll learn:
The 2 emails you need to send before you mail your list.
The 2 accounts you MUST have set up for tests. (Treat these wrong and you’ll mess everything up.)
The easy way to get out of the Promo Tab.
The harder (but 99% guaranteed) way to get out of the Promo Tab.
My $10,000 (at least) Promo Tab
Welcome Email Mistake.
Honestly, I’d buy this product in a heartbeat if I was on the other side of the keyboard. The only reason I learned this whole method is because Andrew taught it to me.
This is a slightly embarrassing admission but I didn't even really realize how big of an issue The Promo Tab was. I had removed the Primary, Social, and Promo Tabs from my personal email years ago.
So I had no idea how often I was going to the Promo Tab before Andrew taught me his method.
In fact, the first email in my autoresponder that I was running cold traffic to was going to the Promo Tab. I had no idea. My welcome email was only getting a 53% open rate when it normally gets around 70% to 83%. Once I finally caught this mistake it made a huge difference. I went through the steps and was out of the Promo Tab in about 4 minutes.
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Unfortunately that one mistake cost me over $10k because those new opt ins never opened an email and I ended up having to cut those contacts forever. If your first email in an autoresponder is going to the Promo Tab it can destroy that relationship forever.
If there's one email that's important than all the rest, it's the welcome email. If that's going to the Promo Tab it's unlikely your new subscribers will find it...
One final note before I get to the cost (investment) of the product itself.
If you currently have test (or seed) accounts set up, you may have them set up wrong. You need two separate accounts and you need to treat them differently. Using your personal email as a seed account is not an accurate way to test.
What Makes Ian Stanley and Andrew Clark
Qualified to Teach This?
Andrew sends over 2 billion (with a B) emails a year through his company's lists. They manage over 60 different lists and send over 100 different emails every single day. They do this in some of the most difficult deliverability niches online like credit, debt, health, and more. He's the guy that deliverability experts go to when they don't know how to do something.
He also (in Ian’s opinion) has an incredible gift for making the complexity of deliverability seem simple and easy to understand. I (Ian) had attended (super) expensive deliverability training in the past but left feeling like I still didn’t really get it. There were too many moving parts.
It wasn't until Andrew taught me his methods that it finally all made sense to me.
On top of all that, Andrew is brand agnostic. His company uses multiple different Email Service Providers (ESPs). Sometimes they use dedicated IPs. Sometimes they use Shared IPs. It all depends on the list. So you know his methods work for everyone, not just people using specific ESPs.
Ian Stanley has sold over $100,000,000 worth of products online. A lot of that came from email. He typically charges $25k upfront plus $60-80K on the backend just to consult on one funnel or autoresponder.
He’s managed lists anywhere from a few thousand subscribers to over a million subscribers. He’s done it in many different niches from survival, credit, health, and water filtration to how to make money online. He makes more money per subscriber that just about anyone online. He’s considered one of the best email copywriters in the world.
But ironically he was never very knowledgable about deliverability. It wasn’t until he met Andrew that he became an expert in deliverability. (Although nowhere near as good as Andrew.)
So I think it's fair to say that we're qualified to teach about the more advanced topics of email marketing ;)
How Much Does this Product Cost?
Honestly there’s really nothing to compare this product to because no one else is teaching this. (Because pretty much no one else seems to know how to solve this problem.)
But I can tell you that this method has only ever been taught once before. That was at the $10,000 email copy and deliverability workshop I run with Andrew Clark.
We didn’t record that workshop and we never will. So the only people that have ever learned this strategy are the people who were in that room. (And one of my friend’s who I taught it to for a case study. Spoiler: he almost never goes to Promo anymore.)
I really think this method is worth $1,000 because I’m 100% certain it will save you… AND make you more than that. Hell, it might make you that back in one email depending on your list.
It could be worth tens to hundreds of thousands of dollars to you in the next year alone. Even if you have a little list it’ll be worth hundreds or thousands of dollars to you.
But we’re not gonna charge $1,000 for this. (Even though that’s seriously a fair price.)
We’re gonna make this no-brainer because we have a not-so-secret motive. We want to drop some game changing knowledge on you for a super low price. Why? Cuz we believe that a certain percent of the people who buy this (aka you) might be a great fit for our more expensive workshops and trainings. (Which will make you even more money btw.)
We want to demonstrate some results and feelings in advance.
Results: You’re gonna use our method to get out of the Promo Tab. The numbers won’t lie to you. You’ll realize we know our shit and decide to (maybe) buy more stuff from us. Or you can just use what you learned to keep making more money. No hard feelings there.
Feelings: I want you to experience the feeling of knowing you won’t go to the Promo Tab. I want you to experience the relaxation that comes from feeling confident about getting your emails in the Primary Inbox. It’s a good feeling.
That’s why we’re only gonna charge $100 for this product.
If you have an email list, this should be the easiest money you ever spend.
However, if you're seeing this page right now then you came from my personal email list. I always reward my subscribers for being on my list. That's why you're not going to pay $100 today. (However the price goes to $100 on Sunday at midnight pacific. And it will be $100 for everyone moving forward after Sunday.)
So right now I'm gonna try something I've never done...
If you saw my email about Liverpool I have good news. My team and I said we'd take off an extra $10 if Liverpool won. They did.
So I'm gonna discount this more than expected.
You can get the product for just $69. (Which is my fourth favorite number.)
After the first 50 units are sold, the price will go up $10. After the second 50 are sold, it will go up another $10.
Act now to lock in your savings. Almost 100 people responded yesterday for early access so I doubt the first 50 will last long. That's not false scarcity. It's real.
Why am I doing this?
Because I want you to buy NOW. I want you to buy now because I want your testimonial. The results are fast and you can send me a testimonial as soon as tomorrow. The sooner the better because I'm gonna be launching this publicly next week and I want as many killer testimonials as I can get.
So far I've only taught this method to one person outside of the $10,000 workshop and here's what he sent me yesterday...Joey Percia said:
I guess going from 10% opens to 24% opens ain’t so bad. Right?
I saw an immediate jump in opens using the magic inside How To Get Out of the Gmail Promo Tab.
At the time, the opens on this list dove into the dumpster. I was getting ~10% opens on a list I used to get ~18% opens on. Which means, clicks, opens, replies and sales took a dive too.
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Within days I watched my opens climb all the way back up, plus more. Now, I’m getting 24-28% opens on the same list.
So, a 140% bump — and an increase in clicks, replies, and sales.
I’ve even used this stuff on a few other lists I manage and get profit share of the sales we generate.
How To Get Out of the Gmail Promo Tab will pay for itself over and over and over again.
Here Are Some of the Real Results
Real People (And You May Know Some of Them) Are
Seeing From This Training
"That email deliverability product you and Andrew made is gold. Worth a hell of a lot more than what you're charging for it."
- Justin Goff
"I guess 10% - 24% ain't so bad. Right? I saw an immediate jump in opens using the magic inside How to Get Out of the Gmail Promo Tab... Within days I watched my opens climb all the way back up, plus more. Now I'm getting 24-28% opens on the same list."
- Joey Percia
"The Promo Tab training is epic. Recommended it to my coaching client today. Think they got it."
- Jamie Lynch
Our Ridiculous "Buy and Try It" Guarantee
Here’s the coolest thing about teaching you how to get out of the Promo Tab…
You can SEE that what we’re teaching you works. The results are tangible and visible. They’re not intangible or subjective. It’s not like meditation or self-development where your results are up to your own interpretation.
You’ll be able to use your test accounts (that we’ll show you exactly how to set up) to see if you’re going to the Promo Tab or not.
You should be able to tell if our methods work or not (they do) within minutes.
It’s rare to buy a product and immediately be able to measure the results. That’s why it’s an insane no-brainer offer for you.
Just buy it and try it. You’ll enjoy the results.