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    Nick Kolenda - Pricing Psychology

    $37.00
    $99.00
    Nick Kolenda - Pricing PsychologyEverybody has a brain.If you understand how the brain works......you can influence behavior.My CoursesPersuasionDesigneCom
    SKU: NKPP

    Nick Kolenda - Pricing Psychology

    Nick Kolenda - Pricing Psychology

    Everybody has a brain.
    If you understand how the brain works...
    ...you can influence behavior.
    My Courses
    Persuasion
    Design
    eCommerce
    Copywriting
    Negotiation
    Sales

    ...and much more
    How It Works

    Course #1
    Website Behavior

    Overview

    Small tweaks on your website can influence behavior. This course explains how to adjust certain elements (e.g., colors, images, buttons) to optimize performance.

    Get immediately download Nick Kolenda - Pricing Psychology

    Introduction

    Video 1: Welcome

    Principles of Website Behavior

    Video 2: Button Design
    Video 3: Button Text
    Video 4: Images
    Video 5: Banner Sections
    Video 6: Website Layouts

    Case Study - Great Resumes Fast

    Video 6: Banner Section - Click to Watch
    Video 7: Home Page
    Video 8: Sales Funnel
    Video 9: Pricing Plans
    Video 10: Checkout

    Instructor

    Nick Kolenda

    Length

    2 hours 11 min

    Course #2
    Pricing Psychology

    Overview

    You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).

    Introduction

    Video 1: How Do We Evaluate Prices?

    Choosing Your Price

    Video 2: Which Numbers Should You Choose?
    Video 3: Should Your Price Be Rounded or Precise?

    Displaying Your Price

    Video 4: What's the Best Visual Size for Your Price?
    Video 5: Where Should You Position Your Price?
    Video 6: What Should You Put Next to the Price?
    Video 7: How to Design Your Pricing Package

    Motivating Your Customer

    Video 8: How to Reduce the Pain of Paying - Click to Watch
    Video 9: How to Structure the Payment
    Video 10: Which Products Should You Discount?
    Video 11: Which Type of Promotion Should You Offer?
    Video 12: How Large Should Discounts Be?
    Video 13: How to Frame and Display Your Discount

    Instructor

    Nick Kolenda

    Length

    1hour 10 min

    Course #3
    Sales Psychology

    Overview

    I analyzed hundreds of academic studies on selling. I compiled the most interesting and practical takeaways into this course.

    Introduction

    Video 1: About the Course

    Main Course

    Video 2: Which Benefits Should You Emphasize?
    Video 3: How Should You Frame Your Benefits?
    Video 4: How Should You Justify Emotional Purchases?
    Video 5: How Should You Use Emotional Appeals?
    Video 6: How to Disguise Your Persuasive Intent
    Video 7: How Should You Frame Numbers?
    Video 8: How Should You Use Scarcity?
    Video 9: Summary - DARRP Framework

    Bonuses

    PDF: My DARRP Framework
    PDF: References (Complete List)

    Instructor

    Nick Kolenda

    Length

    1 hour 32 min

    Course #4
    Viral Marketing

    Overview

    I break down the research on social networks and diffusion to illustrate why some messages go viral (and how to get more people to share your message).

    Introduction

    Video 1: Welcome
    Video 2: What We'll Cover

    Why People Share Messages

    Video 3: Emotional Factors
    Video 4: Social Factors

    How to Create Shareable Messages

    Video 5: Emotional Content
    Video 6: Social Implications
    Video 7: Polarizing Topics
    Video 8: Relatable Humor
    Video 9: Topical Content

    Seeding Strategies

    Video 10: Overview of Seeding
    Video 11: Micronetworks
    Video 12: Maven Groups
    Video 13: Macronetworks
    Video 14: Step-By-Step Process

    Bonuses

    Video 15: Future Directions
    PDF: Micronetworks vs. Macronetworks

    Instructor

    Nick Kolenda

    Length

    1 hour 40 min

    Course #5
    Content Marketing

    Overview

    Earlier in my career, I worked as a digital marketer. I spewed all of my knowledge into this massive 8-hour course. I used this same formula to build my website and blog to 40k+ email subscribers.

    Introduction

    Video 1: About the Course - Click to Watch
    Video 2: Introduction to Course
    Video 3: How I Grew My Blog to 5k Subscribers
    Video 4: How to Promote via Content Aggregators
    Video 5: How to Promote via Influencer Outreach

    Creating Your Content

    Get immediately download Nick Kolenda - Pricing Psychology

    Video 6: The Goal of Your Content
    Video 7: How to Choose Topics
    Video 8: Keyword Research Process
    Video 9: Heuristics of Epic Content
    Video 10: How to Incorporate Academic Research
    Video 11: How to Generate Your Own Data
    Video 12: How to Create Effective Imagery
    Video 13: Variability of Long Form Content
    Video 14: Types of Viral Articles
    Video 15: Where to Publish Your Content

    Optimizing Your Content

    Video 16: The Future of SEO
    Video 17: Technical SEO
    Video 18: Onpage Optimization
    Video 19: How to Create Content Upgrades
    Video 20: How to Deliver Content Upgrades
    Video 21: How to Integrate New Subscribers
    Video 22: How to Set Up Google Analytics
    Video 23: Tour of Google Analytics
    Video 24: How to Measure Content Performance
    Video 25: Publishing Checklist

    Promoting Your Content

    Video 26: How to Compile Influencers
    Video 27: Get Influencers to Share Your Content
    Video 28: How to Contact Influencers
    Video 29: Overview of Link Building
    Video 30: How to Boost Your Organic Ranking

    Bonuses

    PDF: Top 50 Resources for Content Marketers
    PDF: Formulas for Headlines
    PDF: Helpful Articles
    PDF: Examples of Epic Content
    PDF: Tutorial - Influencer Outreach
    PDF: Tutorial - Academic Research
    PDF: Tutorial - Keyword Research
    PDF: Keyword Research Spreadsheet
    PDF: Influencer Database

    Instructor

    Nick Kolenda

    Length

    8 hours 3 min
    I strive for quality videos.

    But don't take my word for it...
    To recap, you get...

    14+ hours of my best psych insights
    5 courses (with more on the way)
    Certificates of completion for all courses
    Immediate access to new content
    Quality time with yours truly :)

    Other FAQs

    How often do you add new content?

    I try to add 1-2 videos every month.

    How does this content compare to your free content?

    School of Mind is focused on practical applications. Most of the information isn't available in my books, guides, or YouTube videos. If anything, I keep the best stuff in School of Mind. If everybody knew about these techniques, then they'd be less effective.

    Get immediately download Nick Kolenda - Pricing Psychology

    What topics will you cover in the future?

    I'll be adding material to existing courses (e.g., pricing, selling), and I'll be creating new courses (e.g., negotiation, product design).

    Readmore: http://archive.is/XDKTJ

    GETTING READY TO DOWNLOAD: Nick Kolenda - Pricing Psychology
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    Nick Kolenda - Pricing Psychology

    Nick Kolenda - Pricing Psychology

    Everybody has a brain.
    If you understand how the brain works...
    ...you can influence behavior.
    My Courses
    Persuasion
    Design
    eCommerce
    Copywriting
    Negotiation
    Sales

    ...and much more
    How It Works

    Course #1
    Website Behavior

    Overview

    Small tweaks on your website can influence behavior. This course explains how to adjust certain elements (e.g., colors, images, buttons) to optimize performance.

    Get immediately download Nick Kolenda - Pricing Psychology

    Introduction

    Video 1: Welcome

    Principles of Website Behavior

    Video 2: Button Design
    Video 3: Button Text
    Video 4: Images
    Video 5: Banner Sections
    Video 6: Website Layouts

    Case Study - Great Resumes Fast

    Video 6: Banner Section - Click to Watch
    Video 7: Home Page
    Video 8: Sales Funnel
    Video 9: Pricing Plans
    Video 10: Checkout

    Instructor

    Nick Kolenda

    Length

    2 hours 11 min

    Course #2
    Pricing Psychology

    Overview

    You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).

    Introduction

    Video 1: How Do We Evaluate Prices?

    Choosing Your Price

    Video 2: Which Numbers Should You Choose?
    Video 3: Should Your Price Be Rounded or Precise?

    Displaying Your Price

    Video 4: What's the Best Visual Size for Your Price?
    Video 5: Where Should You Position Your Price?
    Video 6: What Should You Put Next to the Price?
    Video 7: How to Design Your Pricing Package

    Motivating Your Customer

    Video 8: How to Reduce the Pain of Paying - Click to Watch
    Video 9: How to Structure the Payment
    Video 10: Which Products Should You Discount?
    Video 11: Which Type of Promotion Should You Offer?
    Video 12: How Large Should Discounts Be?
    Video 13: How to Frame and Display Your Discount

    Instructor

    Nick Kolenda

    Length

    1hour 10 min

    Course #3
    Sales Psychology

    Overview

    I analyzed hundreds of academic studies on selling. I compiled the most interesting and practical takeaways into this course.

    Introduction

    Video 1: About the Course

    Main Course

    Video 2: Which Benefits Should You Emphasize?
    Video 3: How Should You Frame Your Benefits?
    Video 4: How Should You Justify Emotional Purchases?
    Video 5: How Should You Use Emotional Appeals?
    Video 6: How to Disguise Your Persuasive Intent
    Video 7: How Should You Frame Numbers?
    Video 8: How Should You Use Scarcity?
    Video 9: Summary - DARRP Framework

    Bonuses

    PDF: My DARRP Framework
    PDF: References (Complete List)

    Instructor

    Nick Kolenda

    Length

    1 hour 32 min

    Course #4
    Viral Marketing

    Overview

    I break down the research on social networks and diffusion to illustrate why some messages go viral (and how to get more people to share your message).

    Introduction

    Video 1: Welcome
    Video 2: What We'll Cover

    Why People Share Messages

    Video 3: Emotional Factors
    Video 4: Social Factors

    How to Create Shareable Messages

    Video 5: Emotional Content
    Video 6: Social Implications
    Video 7: Polarizing Topics
    Video 8: Relatable Humor
    Video 9: Topical Content

    Seeding Strategies

    Video 10: Overview of Seeding
    Video 11: Micronetworks
    Video 12: Maven Groups
    Video 13: Macronetworks
    Video 14: Step-By-Step Process

    Bonuses

    Video 15: Future Directions
    PDF: Micronetworks vs. Macronetworks

    Instructor

    Nick Kolenda

    Length

    1 hour 40 min

    Course #5
    Content Marketing

    Overview

    Earlier in my career, I worked as a digital marketer. I spewed all of my knowledge into this massive 8-hour course. I used this same formula to build my website and blog to 40k+ email subscribers.

    Introduction

    Video 1: About the Course - Click to Watch
    Video 2: Introduction to Course
    Video 3: How I Grew My Blog to 5k Subscribers
    Video 4: How to Promote via Content Aggregators
    Video 5: How to Promote via Influencer Outreach

    Creating Your Content

    Get immediately download Nick Kolenda - Pricing Psychology

    Video 6: The Goal of Your Content
    Video 7: How to Choose Topics
    Video 8: Keyword Research Process
    Video 9: Heuristics of Epic Content
    Video 10: How to Incorporate Academic Research
    Video 11: How to Generate Your Own Data
    Video 12: How to Create Effective Imagery
    Video 13: Variability of Long Form Content
    Video 14: Types of Viral Articles
    Video 15: Where to Publish Your Content

    Optimizing Your Content

    Video 16: The Future of SEO
    Video 17: Technical SEO
    Video 18: Onpage Optimization
    Video 19: How to Create Content Upgrades
    Video 20: How to Deliver Content Upgrades
    Video 21: How to Integrate New Subscribers
    Video 22: How to Set Up Google Analytics
    Video 23: Tour of Google Analytics
    Video 24: How to Measure Content Performance
    Video 25: Publishing Checklist

    Promoting Your Content

    Video 26: How to Compile Influencers
    Video 27: Get Influencers to Share Your Content
    Video 28: How to Contact Influencers
    Video 29: Overview of Link Building
    Video 30: How to Boost Your Organic Ranking

    Bonuses

    PDF: Top 50 Resources for Content Marketers
    PDF: Formulas for Headlines
    PDF: Helpful Articles
    PDF: Examples of Epic Content
    PDF: Tutorial - Influencer Outreach
    PDF: Tutorial - Academic Research
    PDF: Tutorial - Keyword Research
    PDF: Keyword Research Spreadsheet
    PDF: Influencer Database

    Instructor

    Nick Kolenda

    Length

    8 hours 3 min
    I strive for quality videos.

    But don't take my word for it...
    To recap, you get...

    14+ hours of my best psych insights
    5 courses (with more on the way)
    Certificates of completion for all courses
    Immediate access to new content
    Quality time with yours truly :)

    Other FAQs

    How often do you add new content?

    I try to add 1-2 videos every month.

    How does this content compare to your free content?

    School of Mind is focused on practical applications. Most of the information isn't available in my books, guides, or YouTube videos. If anything, I keep the best stuff in School of Mind. If everybody knew about these techniques, then they'd be less effective.

    Get immediately download Nick Kolenda - Pricing Psychology

    What topics will you cover in the future?

    I'll be adding material to existing courses (e.g., pricing, selling), and I'll be creating new courses (e.g., negotiation, product design).

    Readmore: http://archive.is/XDKTJ

    GETTING READY TO DOWNLOAD: Nick Kolenda - Pricing Psychology