All Categories
    Filters
    Preferences
    Search

    Ton Wesseling - AB testing mastery

    $72.00
    $599.00
    Ton Wesseling - AB testing masteryLearn to get more value out of your online experimentsDiscover approaches that work, pitfalls you will encounter, and lot
    SKU: TWATM

    Ton Wesseling - AB testing mastery

    https://amzlibrary.store/tom-hunt-virtual-assistant-mastery-4

    Learn to get more value out of your online experiments

    Discover approaches that work, pitfalls you will encounter, and lots of smart solutions to common issues.

    This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.
    Introduction video (2 minutes)
    This video file cannot be played.(Error Code: 102630)
    In just 18 lessons, you’ll learn how to

        Get more wins through a long term impact optimization process.
        Calculate where to run experiments, and with what impact.
        Make a hypothesis based on data and psychology.
        Prioritize test hypotheses and experiments.
        Design, start and stop experiments at the right time.
        Come up with proper insights from experiments run.
        Build up a knowledge library on validated user insights.
        Scale your digital experimentation efforts.

    Laura B.

    Director of Media & Digital Strategy @ Mandala Agency

    US

    The content is insightful, actionable and doable.

    I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
    Ap S.

    Account Manager @ ePPC Digital

    Estonia

    CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
    Zharina Pelea, Digital Conversion Specialist @ Catchi Digital

    I was able to immediately apply concepts such as segmentation and presentation of experiment results to my clients’ conversion programs. Ton shared great testing tools for better pre and post test calculations and analysis. I highly recommend this course to anyone who wants to up their A/B testing game!
    Philip Cross, CEO and Conversion Rate Optimizer @ Premeni Services Company

    The A/B testing mastery course was phenomenal! One of the more challenging courses due to Ton’s in-depth teaching on testing math, pre-test planning, testing errors, and quality assurance. It really pushed me – and I loved it.
    Here’s why most of your tests are flat (or losing)

    With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain.

    The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.
    This course is designed to teach you optimal testing strategies, so you can start winning

    The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.

    Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.
    This course is right for you if…

        You’re responsible (even partially) for the conversion rate of your digital channels.
        You’re part of a team that runs – or should be running – online experiments.
        Your company or client has at least 1,000 conversions coming in per month.

    This course is probably not for you if…

        An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.
        Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates.
        Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).

    Skills you should have before taking this course

        Basic digital analytics know-how
        Basic user research knowledge
        Some experience with running online experiments (or you’re going to join a team soon that is doing this)

    About
    Ton Wesseling

    Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.

    He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
    Your full course curriculum
    Pillar 1 – “Intro”

    This whiteboard lessons will give you an overview on:

        The history of A/B-testing
        The value it can bring to your company
        When to use A/B-testing

    Pillar 2 – “Planning”

    This is where you will get from “no idea what to A/B-test” to a “prioritized A/B-test roadmap”:

        Do you have enough data to conduct A/B-tests?
        Which KPI to pick?
        Research to get insights for your A/B-tests
        Hypothesis setting
        Prioritize your A/B-tests

    Pillar 3 – “Execution”
    Get immediately download Ton Wesseling - AB testing mastery
    Now you know which A/B-test you are going to execute it’s time to get it done!

        Design, Develop and QA your A/B-test
        Configure your A/B-test in your tool
        How to calculate the length of your A/B-test
        Monitoring your A/B-test

    Pillar 4 – “Results”

    Your A/B-test is finished, it’s time to dive in the results with the following lessons:

        A/B-test outcomes
        Presenting your learnings
        Business case calculations

    Pillar 5 – “Outro”

    You are not here for 1 A/B-test, you want to run a A/B-test program, so the next lessons are:

        Scaling up testing
        Sharing and scaling insights

    Pillar 6 – “Bonus”

    These bonus lessons are created because of frequently asked questions of students from the A/B-testing mastery course:

        What impact have data tracking issues on my A/B-test?
        What about Multi Arm Bandits, Bandits and AI solutions to experimentation?
        Bayesian or Frequentistic?
        What’s the right A/B-test tool for my company?

    Show off your new skills: Get a certificate of completion

    Once you complete the course, pass a test to get CXL certified in A/B testing.
    CXL Institute is an authorized LinkedIn education provider

    You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
    How to find CXL Institute on LinkedIn

    Get this course and 50+ others when you sign up for CXL Institute

    This course (and all others – full list here) are included with the CXL Institute subscription.

    At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

        World’s leading practitioners teaching you their best stuff.
        50+ online courses on all things data-driven marketing
        New courses added every single month

    Sign up for CXL Institute and get access to

        50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
        4 Minidegrees that give you advanced level skills

    Got a team, multiple users? Get our Teams All-Access plan instead.
    The CXL Institute guarantee:

        7-day no questions asked money back period
        You can immediately apply learnings and improve your results.


    Readmore:http://archive.is/IbdEO

    GETTING READY TO DOWNLOAD: Ton Wesseling - AB testing mastery
    Write your own review
    • Product can be reviewed only after purchasing it
    *
    *
    • Bad
    • Excellent
    *
    *
    *

    Ton Wesseling - AB testing mastery

    https://amzlibrary.store/tom-hunt-virtual-assistant-mastery-4

    Learn to get more value out of your online experiments

    Discover approaches that work, pitfalls you will encounter, and lots of smart solutions to common issues.

    This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.
    Introduction video (2 minutes)
    This video file cannot be played.(Error Code: 102630)
    In just 18 lessons, you’ll learn how to

        Get more wins through a long term impact optimization process.
        Calculate where to run experiments, and with what impact.
        Make a hypothesis based on data and psychology.
        Prioritize test hypotheses and experiments.
        Design, start and stop experiments at the right time.
        Come up with proper insights from experiments run.
        Build up a knowledge library on validated user insights.
        Scale your digital experimentation efforts.

    Laura B.

    Director of Media & Digital Strategy @ Mandala Agency

    US

    The content is insightful, actionable and doable.

    I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
    Ap S.

    Account Manager @ ePPC Digital

    Estonia

    CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
    Zharina Pelea, Digital Conversion Specialist @ Catchi Digital

    I was able to immediately apply concepts such as segmentation and presentation of experiment results to my clients’ conversion programs. Ton shared great testing tools for better pre and post test calculations and analysis. I highly recommend this course to anyone who wants to up their A/B testing game!
    Philip Cross, CEO and Conversion Rate Optimizer @ Premeni Services Company

    The A/B testing mastery course was phenomenal! One of the more challenging courses due to Ton’s in-depth teaching on testing math, pre-test planning, testing errors, and quality assurance. It really pushed me – and I loved it.
    Here’s why most of your tests are flat (or losing)

    With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain.

    The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.
    This course is designed to teach you optimal testing strategies, so you can start winning

    The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.

    Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.
    This course is right for you if…

        You’re responsible (even partially) for the conversion rate of your digital channels.
        You’re part of a team that runs – or should be running – online experiments.
        Your company or client has at least 1,000 conversions coming in per month.

    This course is probably not for you if…

        An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.
        Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates.
        Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).

    Skills you should have before taking this course

        Basic digital analytics know-how
        Basic user research knowledge
        Some experience with running online experiments (or you’re going to join a team soon that is doing this)

    About
    Ton Wesseling

    Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.

    He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
    Your full course curriculum
    Pillar 1 – “Intro”

    This whiteboard lessons will give you an overview on:

        The history of A/B-testing
        The value it can bring to your company
        When to use A/B-testing

    Pillar 2 – “Planning”

    This is where you will get from “no idea what to A/B-test” to a “prioritized A/B-test roadmap”:

        Do you have enough data to conduct A/B-tests?
        Which KPI to pick?
        Research to get insights for your A/B-tests
        Hypothesis setting
        Prioritize your A/B-tests

    Pillar 3 – “Execution”
    Get immediately download Ton Wesseling - AB testing mastery
    Now you know which A/B-test you are going to execute it’s time to get it done!

        Design, Develop and QA your A/B-test
        Configure your A/B-test in your tool
        How to calculate the length of your A/B-test
        Monitoring your A/B-test

    Pillar 4 – “Results”

    Your A/B-test is finished, it’s time to dive in the results with the following lessons:

        A/B-test outcomes
        Presenting your learnings
        Business case calculations

    Pillar 5 – “Outro”

    You are not here for 1 A/B-test, you want to run a A/B-test program, so the next lessons are:

        Scaling up testing
        Sharing and scaling insights

    Pillar 6 – “Bonus”

    These bonus lessons are created because of frequently asked questions of students from the A/B-testing mastery course:

        What impact have data tracking issues on my A/B-test?
        What about Multi Arm Bandits, Bandits and AI solutions to experimentation?
        Bayesian or Frequentistic?
        What’s the right A/B-test tool for my company?

    Show off your new skills: Get a certificate of completion

    Once you complete the course, pass a test to get CXL certified in A/B testing.
    CXL Institute is an authorized LinkedIn education provider

    You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
    How to find CXL Institute on LinkedIn

    Get this course and 50+ others when you sign up for CXL Institute

    This course (and all others – full list here) are included with the CXL Institute subscription.

    At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

        World’s leading practitioners teaching you their best stuff.
        50+ online courses on all things data-driven marketing
        New courses added every single month

    Sign up for CXL Institute and get access to

        50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
        4 Minidegrees that give you advanced level skills

    Got a team, multiple users? Get our Teams All-Access plan instead.
    The CXL Institute guarantee:

        7-day no questions asked money back period
        You can immediately apply learnings and improve your results.


    Readmore:http://archive.is/IbdEO

    GETTING READY TO DOWNLOAD: Ton Wesseling - AB testing mastery